Solving Non-Existent Problems

Not every product idea has a market. "People really appreciate their routines. They're not always seeking excitement."

Walgreens is testing opaque doors on their fridges and freezers that display both ads and a digital image of what is inside the cooler. Despite Cooler Screens’ assertion that 90% of consumers prefer the digital screens, customers are lashing out on social media. (Nathaniel Meyersohn)

Managing your manager will help you succeed. Here’s a tool for figuring out your manager’s goals, preferences, motivations, and style. Knowing these things will help you work together better, which will bring you both success. (Brie Wolfson)

Carbon capture tech in netting billions in investment. Here’s a primer on how it works. (Grace Donnelly)

What happens to your cryptocurrency when you die? There is currently no established way to ensure that your Bitcoin and NFT collections will be passed to your next of kin. (Rebecca Heilweil)